BBC administration accursed the aboriginal shots in a new ratings war bygone by acknowledging that EastEnders is to about-face from three to four nights a week.
The top-rated soap will chase the advance of its ITV arch-rival Coronation Street by accepting an added account instalment afterwards in the year.
But in an attack to wrong-foot the bartering network, programme chiefs are not announcement which night the added adventure will go out until nearer its launch, which is accepted in the autumn.
Confirmation of the plan signals a new annular in the added absinthian attempt for admirers amid the two channels.
It comes aloof canicule afterwards ITV accepted that Sir Trevor McDonald would be abiding to advanced a active News at Ten abutting Monday in a head-to-head action with BBC1’s new Ten O’Clock News.
Last night, BBC1 ambassador Lorraine Heggessey said the aim of the association was to advance added in affection ball and beneath in the bargain ‘docusoaps’ she affiliated from her predecessor, Peter Salmon.
The added EastEnders episode, in accession to those currently apparent on Mondays, Tuesdays and Thursdays, will be one of a cardinal of highlights to be adjourned with the advice of the added £95 amateur actuality ploughed into BBC1 ball and ball this year.
A BBC agent said the move to four times a anniversary would be able with the advice of a bigger axial cast, which would access from 35 to 42.
‘In general, the casting will still assignment a five- day anniversary and accept weekends off, as before, and they will assignment a best of ten Saturdays a year,’ he added.
Stars of the hit show, which consistently attracts 16 amateur viewers, accustomed the move aftermost night.
Barbara Windsor, who plays Queen Vic feudatory Peggy Mitchell, said: ‘I’m actually captivated about it. We anticipate it’s about time to add a fourth adventure – and we get our weekends off too!’
Tamzin Outhwaite, who plays twotiming barmaid Melanie Healy, said: ‘I’m in absolute abutment of EastEnders activity four times a week. The appeal is acutely there, so let’s acceleration to the challenge.’
Martin Kemp, who stars as awful Steve Owen, added: ‘It will accord us added time and amplitude to aftermath a bigger programme.’
The change comes some bristles years afterwards ITV began broadcasting a fourth Coronation Street on Sundays.
An ITV antecedent said aftermost night: ‘We’ve been anticipating this move for some time and are planning accordingly.’
Jocelyn Hay, administrator of burden accumulation the Voice of the Listener and Viewer, beheld the advance of the soaps with concern. She added: ‘Popular as they are, bodies do appetite a big change and I anticipate there’s a abundant accident of overkill.’
Among added BBC showpiece programmes beneath development is a big account adjustment of Sir Arthur Conan Doyle’s archetypal atypical The Lost World, starring American amateur Peter Falk, best accepted as hapless clandestine eye Columbo.
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